When employing the services of a digital agency to help you with your business strategy, the importance of an attractive and engaging websites can not be ignored. Businesses of all types and sizes should be concerned with their website traffic and how much traffic is generated on their sites. They tend to pay a great deal of attention on making their websites more attractive and engaging by hiring professionals for web design and content management, which of course works. However, there are some fundamentals that organizations need to keep in mind when designing website so to make them user friendly (not too complicated to navigate their way around information) and to make it engaging for the site visitors to spend adequate amount of time and effort on your website.
There are certain tips to keep in consideration so to make your business website more engaging.
1. Appealing Design
Much is talked about website design and techniques but it remains on top of the lists when it comes to the power of engaging visitors of a website. Concentrating on good design attributes help keep the visitors on your website. How much do you exactly spend time on a boring and dull website that has no bright colour themes and good graphics? Make sure the website structure is not hard on eyes (a clutter) and remains user friendly on all pages from home to contact information.
2. Magnify the Reach
Magnifying the reach of your website means not just sticking to basic contact information, rather going out of the way and making it shareable on social media websites too. Constructing social media like and share options, and links that are shareable on twitter and other site helps keep the visitors glued to your website in one way or the other.
3. Simple Content
The content of the website has to be simple in terms of readability so that the site visitors easily understand and comprehend it. It also means that it is of high quality and aimed at the target market to understand and grasp meaning, and also take action on CTAs. Good quality content on the website keeps the visitors engaged, and creates a good image of the business/ brand too. Also, simplifying the structure of the website content allows ease of reach towards the data and thus visitors easily navigate their way towards desired information.
4. Conversations Are Vital Too
Do you think providing information and content is enough to keep the website visitors glued to the site? Perhaps not. They may seek information and would be satisfied but there would be a time when they might not need more information on the said topic or find it elsewhere or fail to find some intricate piece of data. If the visitors have the opportunity to interact with the business or other customers of the business, it would be of great help to them and also to your site- by engaging them in chats or discussion forums on the website.
5. Adequate Use of Images
The usage of images has to be done in an appropriate manner. While it is important to fill up the dry space with relevant images, it is also important to keep in mind that adding images to the site has its own technicalities too. The slide show should be set on time that gives time for users to comprehend the graphics, and also the images are supposed to be of good quality and structured carefully on the website.