If you are a business owner, you need to make sure your website is not being penalised by Google or any other search engine.
With the introduction of Google’s panda, penguin and hummingbird algorithms, the rankings of different websites have drastically changed. Every time a new algorithm is rolled out, many websites go from the first page to the abyssal depths of the 10th, 100th, or 1000th page, losing traffic and visibility.
Before we really get into the details, let’s get one thing out of the way – your brand’s popularity isn’t the parameter to decide if you can be penalized or not. This could happen to any website. However, by being informed beforehand about the actions leading to such consequences, you can save your site’s credibility and reputation.
For this, you need to know the risks involved so that you can minimise the probability of your website getting penalised in the future.