As the use of social media and eCommerce prevails, businesses have begun investing a lot of their time and energy in optimizing their online websites with services such as SEO for maximum sales and visibility. But despite that, they couldn’t drive as much traffic as they wanted to. This is because you need to give your website a facelift and make it according to the requirements of today.
Revamping your website is an attention-oriented task. You need to pay heed to details in order to get all the things on your checklist to be included in the website. But before you proceed, let’s find out the important features that you must have on your checklist while you’re upgrading your site.
Is Your Business Name and Logo Attractive and Memorable?
Many business websites go for highly complicated business names, but it is not a good practice. The name of your business must be simple and understandable. It should make sense and relate to your business activities. Moreover, the business logo must be attractive and memorable at the same time. If you have a logo that appeals to your customers, it may force them to visit your website for once. But if it is memorable too, it will remain in their minds, insisting them to come to you again.
Is Navigation Simple?
In today’s busy lives, customers prefer sites which are simple and easy to navigate, a site where all options are easily accessible with quick browsing. People give up visiting sites which are messy, complex, and slow.