When starting a business, you need a clear digital marketing strategy and the selection of a unique name and logo for your business recognition is paramount. And then you need to take care of certain intellectual property rights for the protection of your logo. The type of intellectual property rights which are applicable to a logo is trademark.
A trademark is basically a symbol, word, design or a letter used by a company to distinguish its products and services from others. As the business progresses, trademark becomes your brand recognition and you need to secure it by getting trademark rights. A logo is a trademark with design to differentiate a company’s product among others.
Once you’ve selected a logo, the next step is to trademark it. This could become quite challenging if you do not consider the legal implications trademarking can lead to. Therefore, you must be well informed and aware of all the consequences.