Research into digital marketing highlights that email marketing is one of the most used and most successful means of marketing online, and it is a strategy that dentists seeking to expand their business should be using. It may get some negative press due to spam, but email remains one of the best ways to communicate with both existing and potential clients.
Firstly, we are not suggesting that dentists start emailing either their current patients or local prospects randomly and indiscriminately. Apart from the fact that this will never work, it is also the fastest way to have an email account closed down. These are the tactics of spammers and nefarious entities, so avoid this.
Instead, if you want email marketing to create positive outcomes you must approach it strategically, and have it set up properly from the outset. First, you need an autoresponder service that you can use to manage your email marketing. Autoresponder services are what you use to store and manage all your email subscribers, create email campaigns, write your emails in advance, and set the times for those emails to be sent.
Your choice of an autoresponder is important because its reputation can influence the level at which your emails avoid going directly into a subscriber’s spam folder. Some examples of autoresponder services that are popular and reputable include:
- Mail Chimp
- Active Campaign
- Constant Contact