Benefits of SEO

The Benefits SEO Gives To Your Business

If you know anything about marketing and commerce you will be aware that every business which wants to be taken seriously should have a website. More than that, it needs a website which can be found online, and to achieve this in the search engines, SEO is the primary tool which is used. However, SEO can do much more for your website and business than simply help them to be found on Google.

Branding plays a huge part in today’s world of commerce, with some of the biggest companies in the world spending millions of dollars to build. promote and maintain their brand recognition. Assuming you do not have millions to spend on branding you need to look at alternative means to boost your brand, and this is where SEO can come to the rescue.

By ranking your business’s website higher in the search engines your business will firstly get a boost in its brand’s credibility, especially if you get it onto at least page 2 of the results. After all, having a ranking on the first couple of pages in Google is something only 20 websites or businesses can achieve, so imagine the kudos of this compared to a business lost, and virtually invisible, on page 20.

Appearing higher in the rankings also makes your brand more visible to those searching within your niche or business sector for relevant keywords especially when your website appears in the results consistently. Any prospect looking for the sort of products or services you offer will have more confidence in your brand if it shows up time and time again when they are searching.

SEO, leading to better search engine rankings, also gives you a very strong competitive edge over other similar businesses and websites. This manifests not just in your ranking, but with the research which will have taken place as part of the process.

Continue reading “The Benefits SEO Gives To Your Business”

5 Companies that were Penalised by Google

Google has always been strict in its rules and regulations, making sure that SEO companies and brands, big or small use legitimate SEO tactics don’t go unnoticed if they violate the rules. These rules don’t just apply to websites all over the web, they equally apply to Google as well. Thus, Google has also punished itself quite a many times.

Below are five companies, including Google itself, who were penalised for violating the rules of Google.

1.     Google.co.jp

Google Japan got penalised by Google for buying links for promotion of a Google widget. As soon as the news was out, the search spam team of Google who looks after such actions immediately lowered the rank of Google Japan from PR9 to PR5.

After the time period of 11 months, the penalty was lifted because people searching for Google Japan were able to find it. This indicated that the penalty time has been completed.

Continue reading “5 Companies that were Penalised by Google”