SEO for Law Firm

Why Should You Be Focusing On SEO For Your Law Firm?

Marketing for lawyers and law firms can be expensive. Digital marketing is a great way to waste money if it isn’t done right, and it’s costly even if you do everything perfectly. This is due to the highly competitive nature of the modern law industry, which leads to firms that are willing to pay hundreds of dollars per click for the most in-demand keywords.

This means that Google Adwords simply isn’t an option for small law firms with a limited marketing budget. You won’t be able to drive enough high converting visitors to your website using AdWords marketing to make it worth your time. Even if you can, there are better ways to spend your money.

SEO Offers Great Value

SEO Perth and most law firm marketing experts will agree that search engine optimisation, or SEO, is a much better way to spend your money. Basically, SEO involves actions that can help improve your website’s organic search engine rankings for relevant keywords. For example, if you run a financial law firm in Melbourne, you might want to rank highly for a keyword like ‘Melbourne financial law’. If you can achieve the top spot on the search engine results page, you will find that you’re getting a lot of relevant visitors.

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Law Firm Ranking Factors

Major Law Firm Ranking Factors To Consider

Search engine optimisation (SEO) best practices vary according to industry and the type of website you have. This means that, lawyers such as Family Lawyers Adelaide and other law firm, there are a few major SEO ranking factors that you have to consider above all else.

SEO Perth recommend spending a significant amount of time and effort improving your organic search engine rankings through SEO best practices. Sure, you might not get the same short term returns as if you spent your money on AdWords or other forms of search engine marketing, but you will find that the long term rewards are a lot higher.

Google uses over 200 different factors when ranking websites for different keywords. Some of the most important SEO ranking factors to consider for law firm websites include:

Backlinks

Backlinks have long been the key to achieving high organic search engine rankings. Although they probably aren’t as important as they have been in the past, they are still a vital indicator of how much authority your website has.

Basically, Google looks at how many and what sort of websites are linking back to your site. The idea is that if people are linking to your content, it must be correct and worth reading. If a lot of other high authority sites are linking to you, your website must be pretty good, right?

It’s worth investing time and money in link building.

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Benefits of SEO

The Benefits SEO Gives To Your Business

If you know anything about marketing and commerce you will be aware that every business which wants to be taken seriously should have a website. More than that, it needs a website which can be found online, and to achieve this in the search engines, SEO is the primary tool which is used. However, SEO can do much more for your website and business than simply help them to be found on Google.

Branding plays a huge part in today’s world of commerce, with some of the biggest companies in the world spending millions of dollars to build. promote and maintain their brand recognition. Assuming you do not have millions to spend on branding you need to look at alternative means to boost your brand, and this is where SEO can come to the rescue.

By ranking your business’s website higher in the search engines your business will firstly get a boost in its brand’s credibility, especially if you get it onto at least page 2 of the results. After all, having a ranking on the first couple of pages in Google is something only 20 websites or businesses can achieve, so imagine the kudos of this compared to a business lost, and virtually invisible, on page 20.

Appearing higher in the rankings also makes your brand more visible to those searching within your niche or business sector for relevant keywords especially when your website appears in the results consistently. Any prospect looking for the sort of products or services you offer will have more confidence in your brand if it shows up time and time again when they are searching.

SEO, leading to better search engine rankings, also gives you a very strong competitive edge over other similar businesses and websites. This manifests not just in your ranking, but with the research which will have taken place as part of the process.

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5 Companies that were Penalised by Google

Google has always been strict in its rules and regulations, making sure that SEO companies and brands, big or small use legitimate SEO tactics don’t go unnoticed if they violate the rules. These rules don’t just apply to websites all over the web, they equally apply to Google as well. Thus, Google has also punished itself quite a many times.

Below are five companies, including Google itself, who were penalised for violating the rules of Google.

1.     Google.co.jp

Google Japan got penalised by Google for buying links for promotion of a Google widget. As soon as the news was out, the search spam team of Google who looks after such actions immediately lowered the rank of Google Japan from PR9 to PR5.

After the time period of 11 months, the penalty was lifted because people searching for Google Japan were able to find it. This indicated that the penalty time has been completed.

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