Benefits of SEO

The Benefits SEO Gives To Your Business

If you know anything about marketing and commerce you will be aware that every business which wants to be taken seriously should have a website. More than that, it needs a website which can be found online, and to achieve this in the search engines, SEO is the primary tool which is used. However, SEO can do much more for your website and business than simply help them to be found on Google.

Branding plays a huge part in today’s world of commerce, with some of the biggest companies in the world spending millions of dollars to build. promote and maintain their brand recognition. Assuming you do not have millions to spend on branding you need to look at alternative means to boost your brand, and this is where SEO can come to the rescue.

By ranking your business’s website higher in the search engines your business will firstly get a boost in its brand’s credibility, especially if you get it onto at least page 2 of the results. After all, having a ranking on the first couple of pages in Google is something only 20 websites or businesses can achieve, so imagine the kudos of this compared to a business lost, and virtually invisible, on page 20.

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5 Companies that were Penalised by Google

Google has always been strict in its rules and regulations, making sure that companies and brands, big or small, don’t go unnoticed if they violate the rules. These rules don’t just apply to websites all over the web, they equally apply to Google as well. Thus, Google has also punished itself quite a many times.

Below are five companies, including Google itself, who were penalised for violating the rules of Google.

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