Marketing for lawyers and law firms can be expensive. Digital marketing is a great way to waste money if it isn’t done right, and it’s costly even if you do everything perfectly. This is due to the highly competitive nature of the modern law industry, which leads to firms that are willing to pay hundreds of dollars per click for the most in-demand keywords as pointed out in the pros & cons of using Adwords.
This means that Google Adwords simply isn’t an option for small law firms with a limited marketing budget. You won’t be able to drive enough high converting visitors to your website using AdWords marketing to make it worth your time. Even if you can, there are better ways to spend your money.
SEO Offers Great Value
SEO Perth and most law firm marketing experts will agree that search engine optimisation, or SEO, is a much better way to spend your money. Basically, SEO involves actions that can help improve your website’s organic search engine rankings for relevant keywords. For example, if you run a financial law firm in Melbourne, you might want to rank highly for a keyword like ‘Melbourne financial law’. If you can achieve the top spot on the search engine results page, you will find that you’re getting a lot of relevant visitors.
Why Should I Focus On SEO?
There are many reasons why SEO is usually a better option than AdWords or other paid search engine marketing. Some of these include:
- SEO doesn’t have to cost a fortune, especially if you’re willing to put a bit of work in yourself. Even if you don’t have time to spend on it yourself, employing an experienced SEO expert will usually be a very cost effective way to drive potential clients to your website.
- SEO is a long-term strategy. Once you’ve spent money on things like AdWords marketing, it’s gone forever. If you didn’t get a conversion out of it, too bad. However, the money you spend on SEO will continue to drive results for months or years to come, potentially leading to a very low cost per visitor.
- SEO isn’t that hard. Once you understand how Google ranks websites and what you can do to improve your organic search ranking, you’ll see that SEO really isn’t that difficult.
Consider Speaking With An SEO Expert
If you don’t already have a comprehensive SEO strategy for your law firm, you might need to change what you’re doing. Consider speaking with an experienced SEO consultant who will be able to help you put together a clear, straightforward strategy for improving your search engine rankings. Trust me, it will be money well spent.
Alternatively, you could try and work on your law firm’s SEO by yourself. If you choose to go down this path, I would recommend taking some courses and learning at least the basics of SEO before you start. You might find that it’s a more cost effective use of your time to employ someone who knows what they’re doing.