Law Firm Ranking Factors

Major Law Firm Ranking Factors To Consider

Search engine optimisation (SEO) best practices vary according to industry and the type of website you have. This means that as family or divorce lawyers, there are a few major SEO ranking factors that you have to consider above all else.

SEO Sydney Pro recommend spending a significant amount of time and effort improving your organic search engine rankings through SEO best practices. Sure, you might not get the same short term returns as if you spent your money on AdWords or other forms of search engine marketing, but you will find that the long term rewards are a lot higher.

Google uses over 200 different factors when ranking websites for different keywords. Some of the most important SEO ranking factors to consider for law firm websites include:


Backlinks have long been the key to achieving high organic search engine rankings. Although they probably aren’t as important as they have been in the past, they are still a vital indicator of how much authority your website has.

Basically, Google looks at how many and what sort of websites are linking back to your site. The idea is that if people are linking to your content, it must be correct and worth reading. If a lot of other high authority sites are linking to you, your website must be pretty good, right?

It’s worth investing time and money in link building.

Business Detail Citations

When you go to websites like Yelp, the Yellow Pages, Slinky Directory or any other online directory, businesses are listed with details like their address, their phone number and their other contact details. Google looks closely at these when ranking your website, especially when it comes to local (geographically defined) search engine results. Make sure that you’re listed in as many online directories as possible, and make sure that your details are correct throughout.

Your Content

Content is not the key to high organic rankings. That’s right, it’s about more than just content. As a law firm, you need to show yourself as an authority on everything related to law and lawyers. Make sure that your content is well written, set out nicely, and doesn’t contain any spelling or grammar mistakes.

You also need to be careful how you use keywords. The focus of search engines like Google has shifted in recent times to consider how much value a reader can get out of a piece of content, rather than just the keywords contained in the content. By all means, you should still use relevant keywords, but make sure that they’re included in your text in a natural, free flowing manner.

This is by no means an exhaustive list. There are literally hundreds of ranking factors that Google will consider when looking at your website. However, you will be well on the way to achieving high organic rankings if you can master the above three factors along with good SEO strategy. Good luck!