For most landscapers like intreeglandscapes.com.au operating within a local area, it can be a highly competitive business arena as other landscaping businesses compete for those all-important clients. Assuming that you provide excellent customer service and have a team that designs and builds incredible landscaped gardens, even that might not be enough to give you the edge over your competitors.
That begs the question of what you can do to set yourself apart to attract new customers. There are several answers, but one that can have an immediate impact is to create offers that border upon being irresistible. This is something few landscapers consider as they think special offers and discounts are only for high street stores and supermarkets. However, creating landscaping offers can be hugely advantageous for your business.
If you have never considered creating offers or have tried but found it difficult, we will try to help you. Outlined below are five steps you can take to produce offers that could take your landscaping business to new heights like Space Designs and leave your competitors wondering what has hit them.
#1 – Make Coming Up With New Offers A Habit
There are many things we learn to do, including as part of running a business, and the more we do them, the better we become. That principle applies to creating offers and means that you should make it a habit for yourself to brainstorm offers that you think will sell as often as you can. We guarantee that some incredible offer ideas will result from this.
#2 – Research What Offers Work For Other Businesses
As well as thinking of offers yourself, there is a lot to be gained by researching what sorts of offers are working for other businesses in your area or your niche. Start asking other business owners what types of offers have been successful for them, and even if you cannot ask other landscapers in your area, why not look at what landscapers are offering in other towns and cities?
#3 – Create Offers That Excite You And Your Team
While tried and trusted “percentage off” discount offers should work, they are not the most original and exciting. What would be more effective is to have offers and promotions that you and your team are genuinely enthused about. The reason for this working is that when you are discussing these offers with prospects, your excitement and energy will shine through, which increases the chances of a prospect agreeing to become your client.
#4 – Create Offers That Are “Quid Quo Pro”
The Latin phrase “quid pro quo” literally translates as “something for something”, and if you can come up with offers that embrace this, it will be a win-win for your business and your clients. A simple example could be you offering a discount in return for the client, allowing you to use photographs of their completed garden in your marketing.
#5 – Make Sure People Know About Your Offers
One of the biggest mistakes we see business owners make is that they have some great offers, but they do nothing to promote them beyond mentioning them when speaking to a client. Be proactive and ensure you use as many marketing channels as possible to get the message out to residents and businesses about your irresistible landscaping offers, including local press, social media, and flyers.