If your business website is under penalty by Google, you will never be able to achieve good search engine rankings.
People who do not have much experience online are not familiar with Google penalization and how to avoid it. Google makes lots of changes every year to their algorithms to improve the quality of their search results. As a result of these changes some websites manage to get better rankings while others start losing traffic because their search engine ranking is negatively affected by these changes.
Google Penalties: What’s the Big Deal?
Like it or not, you must admit that you cannot achieve a lot of things without Google. It is no doubt the ruling king of the World Wide Web and is the best source of getting traffic. Getting your website on the top positions improves your odds of achieving success online. Knowing which Google update penalized you makes it a lot easier for you to take corrective action.