Category: Business Branding

Revamp Your Business Website – The Checklist

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As the use of social media and eCommerce prevails, businesses have begun investing a lot of their time and energy in optimizing their online websites with features such as SEO services for maximum sales and visibility. But despite that, they couldn’t drive as much traffic as they wanted to. This is because you need to give your website a facelift and make it according to the requirements of today.

Revamping your website is an attention-oriented task. You need to pay heed to details in order to get all the things on your checklist to be included in the website. But before you proceed, let’s find out the important features that you must have on your checklist while you’re upgrading your site.

Is Your Business Name and Logo Attractive and Memorable?

Many business websites go for highly complicated business names, but it is not a good practice. The name of your business must be simple and understandable. It should make sense and relate to your business activities. Moreover, the business logo must be attractive and memorable at the same time. If you have a logo that appeals to your customers, it may force them to visit your website for once. But if it is memorable too, it will remain in their minds, insisting them to come to you again.

Is Navigation Simple?

In today’s busy lives, customers prefer sites which are simple and easy to navigate, a site where all options are easily accessible with quick browsing. People give up visiting sites which are messy, complex, and slow.

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Logo Trademarking – Some Legal Implications You Should Know

eurologoBusiness Branding

When starting a business, you need a clear digital marketing strategy and the selection of a unique name and logo for your business recognition is paramount. And then you need to take care of certain intellectual property rights for the protection of your logo. The type of intellectual property rights which are applicable to a logo is trademark.

A trademark is basically a symbol, word, design or a letter used by a company to distinguish its products and services from others. As the business progresses, trademark becomes your brand recognition and you need to secure it by getting trademark rights. A logo is a trademark with design to differentiate a company’s product among others.

Once you’ve selected a logo, the next step is to trademark it. This could become quite challenging if you do not consider the legal implications trademarking can lead to. Therefore, you must be well informed and aware of all the consequences.

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Legal Issues to Consider When Designing a Logo for Your Business

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With the explosion of business web pages and businesses dominating the internet, the need to address the growing number of issues related to logo designing, trademarks, patents and copyright laws infringement, is at an all time high. The advancement in the digital arena has given rise to more innovative ways of infringement being employed by those with malicious intent, or those who profit by exploiting policies of established businesses. This has necessitated increased consideration of potential legal issues and having holistic policies in place.

At this point in time, you need to have strong evidence to provide your association to the brand and logo. Without proof that is admissible legally, consider yourself handicapped. Logo designing is one such process, and  there are certain legal issues you must consider when going about it.

Copyright Issues

This is the first issue that business owners face. Without having copyrights to their own logo, they cannot legally claim infringement if a third party is using their logo as their own. Copyrights will ensure you that your business entity is secured and its identity cannot be infringed upon by anyone.

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Trademark Infringement and Social Media

eurologoBusiness Branding

While the nigh countless advantages and benefits of social media for business success cannot be denied, companies today face many challenges in the playing field as well. These challenges originate both within and outside the company, making it quite complicated for the relevant authorities to deal with them. The growth and increased use of social networking platforms such as Twitter, Facebook, YouTube, etc has not only made the interaction between the user and company easier but has also brought with them a number of risks.

Organizations aim at streamlining communication between the consumer and seller. But having their trademarks infringed by consumers or even their own employees on social media would be utterly devastating and lead to hiring lawyers and expensive court cases.

As Daniel J. Boorstin said,

“An image… is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service”.

A company for example, needs to bear in mind the two most important aspects with respect to social media’s infringement on trademark. Firstly, the different ways your trademarks can potentially be infringed by others. Secondly, how your social media actions may unintentionally result in a breach of some other company’s trademark rights.

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Debunking 5 Copyright Myths

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Copyright laws have been much talked about and many individuals violating it have been seen presenting lame excuses to justify their act. Much is being debated about and there are also some misconceptions about the copyright laws which need to be cleared in order to have a clear picture of what is actually acceptable when it comes to intellectual property of any kind.

Some myths are associated with copyright practices for such a long time that they’re almost believed to be true, nonetheless, they’re myths.

Myth #1: If credit is given to the author, it is not illegal.

It is not true, giving credit is merely the acknowledgement but under any circumstances this does not give anyone the right to copy someone’s brainchild and present it as one’s own work. Without explicit permission, it would be considered illegal to use someone’s work.

Myth #2: No Charges, No Violation.

It is a copyright violation if you are presenting someone’s written piece as yours. Whether or not you sell it or are charging for it in any way, it would still be regarded as an unethical and illegal practice. Some people actually think that they’re doing a great favour to the owner of the work if they’re advertising it around, but that is not even proper.

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