Whilst your dentist practice aims to treat its patients and promote oral health, the stark truth is that without any form of marketing and promotion, there will be very few new patients to replace those patients who leave or the means to grow your business. While word of mouth can add to your patient numbers, this is rarely enough, especially if other dental practices, aka your local competition, are marketing themselves.
In this internet age, one of the most effective ways to grow a business, including a dentist’s practice, is through digital marketing. Surveys show that over 60% of the population are active Internet users, so if any business, including yours, is not using the Internet to market itself, it has little chance of growing or competing with its competitors.
It is all the more baffling why any dental practice would not use digital marketing because it generates several benefits. Read on, and you will discover three of the most advantageous benefits to help grow your dentist’s business, help it become the most recognised dental practice in your area, and outperform your competition.
A Steady Influx Of New Patients
No matter what niche, industry or sector any business is in, it needs new customers, which certainly applies to dentists. As patient numbers fall due to them moving home, switching to another dental practice, or sadly passing away, your business diminishes if you do not have a means of replacing them. Eventually, it becomes a dental practice that is not viable.
Digital marketing can reverse all that and do so quickly and significantly. With a well-planned digital marketing strategy in place, it puts your dental practice in front of patients in your local area and gives them reasons why they should switch to you as their dentist.
Improved Local Branding
Branding your dental practice might not be a priority for you, but rest assured, those dentists who use digital marketing to grow their brand are several steps ahead when it comes to increasing their dental practice. It could be worse, and you may be one of many dentists with no branding.
We are not talking about putting a giant “M” above your practice (or any other letter for that matter) but instead using branding that is consistent, professional, and recognisable so that it ensures that when people, including potential patients, see it, they immediately associate it with your dental practice.
An Opportunity To Move Ahead Of Your Competition
Whether the local dentistry marketplace you are in is a friendly rivalry or a fierce battle to gain patients, you presumably want to be the #1 dentist in your area. This ensures that your dental practice has a guaranteed future and a future that is filled with success. The way to get there is via digital marketing, as we guarantee most other local dentists will not use it.
Their oversight is to your benefit as it allows you to gain a lead on them in many ways. More significant numbers of new patents, increased revenue and, crucially, the opportunity to grow your dental business to the point where you could even consider opening one or more additional practices. That would take your dentists’ business to another level and not just beat your local competition but leave them trailing well behind you.