Marketing for lawyers and law firms can be expensive. Digital marketing is a great way to waste money if it isn’t done right, and it’s costly even if you do everything perfectly. This is due to the highly competitive nature of the modern law industry, which leads to firms that are willing to pay hundreds of dollars per click for the most in-demand keywords as pointed out in the pros & cons of using Adwords.
This means that Google Adwords simply isn’t an option for small law firms with a limited marketing budget. You won’t be able to drive enough high converting visitors to your website using AdWords marketing to make it worth your time. Even if you can, there are better ways to spend your money.
SEO Offers Great Value
SEO Perth and most law firm marketing experts will agree that search engine optimisation, or SEO, is a much better way to spend your money. Basically, SEO involves actions that can help improve your website’s organic search engine rankings for relevant keywords. For example, if you run a financial law firm in Melbourne, you might want to rank highly for a keyword like ‘Melbourne financial law’. If you can achieve the top spot on the search engine results page, you will find that you’re getting a lot of relevant visitors.