SEO for Law Firm

Why Should You Be Focusing On SEO For Your Law Firm?

Marketing for lawyers and law firms can be expensive. Digital marketing is a great way to waste money if it isn’t done right, and it’s costly even if you do everything perfectly. This is due to the highly competitive nature of the modern law industry, which leads to firms that are willing to pay hundreds of dollars per click for the most in-demand keywords as pointed out in the pros & cons of using Adwords.

This means that Google Adwords simply isn’t an option for small law firms with a limited marketing budget. You won’t be able to drive enough high converting visitors to your website using AdWords marketing to make it worth your time. Even if you can, there are better ways to spend your money.

SEO Offers Great Value

SEO Perth and most law firm marketing experts will agree that search engine optimisation, or SEO, is a much better way to spend your money. Basically, SEO involves actions that can help improve your website’s organic search engine rankings for relevant keywords. For example, if you run a financial law firm in Melbourne, you might want to rank highly for a keyword like ‘Melbourne financial law’. If you can achieve the top spot on the search engine results page, you will find that you’re getting a lot of relevant visitors.

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Well-Maintained Car

5 Reasons Why A Well-Maintained Car Is Essential For Your Business

Many businesses throughout the world rely on their vehicles in some way. Some businesses, like taxi companies or trucking lines, are built around vehicles, while others use them in more subtle manners. However, the truth is that almost every business relies on some sort of vehicle in some way.

If you want your business to run smoothly, your vehicles need to run smoothly. For example, a regular Mercedes Benz service is a must if you use luxury vehicles, otherwise there will be a much higher chance of them breaking down unexpectedly.

MB Star Motors put together a list of their top 5 reasons why a well maintained car is essential for your business. They include:

  1. Time Is Money

I’m sure you’ve heard someone say this before. It’s true, time is money. There’s nothing worse than having your car break down while you’re in the middle of a delivery or on the way to an important meeting. Keeping your company cars well maintained will help you make the most of your time.

  1. Unreliable Service Can Turn Clients Off

If you want to become known as a leader in your field – no matter what that field is – you need to be reliable. Having your car breakdown or make funny noises when you’re on the way to meet a client or drop something off is not a good indicator of reliability. Make sure that you service your company vehicles regularly, otherwise potential clients will likely take their business elsewhere.

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Law Firm Ranking Factors

Major Law Firm Ranking Factors To Consider

Search engine optimisation (SEO) best practices vary according to industry and the type of website you have. This means that, lawyers such as Family Lawyers Adelaide and other law firm, there are a few major SEO ranking factors that you have to consider above all else.

SEO Sydney Pro recommend spending a significant amount of time and effort improving your organic search engine rankings through SEO best practices. Sure, you might not get the same short term returns as if you spent your money on AdWords or other forms of search engine marketing, but you will find that the long term rewards are a lot higher.

Google uses over 200 different factors when ranking websites for different keywords. Some of the most important SEO ranking factors to consider for law firm websites include:

Backlinks

Backlinks have long been the key to achieving high organic search engine rankings. Although they probably aren’t as important as they have been in the past, they are still a vital indicator of how much authority your website has.

Basically, Google looks at how many and what sort of websites are linking back to your site. The idea is that if people are linking to your content, it must be correct and worth reading. If a lot of other high authority sites are linking to you, your website must be pretty good, right?

It’s worth investing time and money in link building.

Business Detail Citations

When you go to websites like Yelp, the Yellow Pages, Slinky Directory or any other online directory, businesses are listed with details like their address, their phone number and their other contact details. Google looks closely at these when ranking your website, especially when it comes to local (geographically defined) search engine results. Make sure that you’re listed in as many online directories as possible, and make sure that your details are correct throughout.

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Revamp Your Business Website – The Checklist

As the use of social media and eCommerce prevails, businesses have begun investing a lot of their time and energy in optimizing their online websites with features such as SEO services for maximum sales and visibility. But despite that, they couldn’t drive as much traffic as they wanted to. This is because you need to give your website a facelift and make it according to the requirements of today.

Revamping your website is an attention-oriented task. You need to pay heed to details in order to get all the things on your checklist to be included in the website. But before you proceed, let’s find out the important features that you must have on your checklist while you’re upgrading your site.

Is Your Business Name and Logo Attractive and Memorable?

Many business websites go for highly complicated business names, but it is not a good practice. The name of your business must be simple and understandable. It should make sense and relate to your business activities. Moreover, the business logo must be attractive and memorable at the same time. If you have a logo that appeals to your customers, it may force them to visit your website for once. But if it is memorable too, it will remain in their minds, insisting them to come to you again.

Is Navigation Simple?

In today’s busy lives, customers prefer sites which are simple and easy to navigate, a site where all options are easily accessible with quick browsing. People give up visiting sites which are messy, complex, and slow.

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Modern Responsive Website

Why Is It Important To Have A Modern Responsive Website For My Law Firm?

As a law firm, it is extremely important to build a strong online presence. Doing so will help you gain more exposure, and in turn should lead more clients through your doors. Unfortunately, a lot of lawyers underestimate the importance of having a modern, responsive website design for their website. Instead, they are working with sites that are old, outdated, and which were poorly designed to begin with. This is absolutely not good enough.

If you want to be successful as a law firm, you need to build the best website that you possible can. Make sure that it is responsive on all platforms (computer, mobile and tablet), and make sure that it looks great. Some of the reasons why a responsive modern website is essential to your law firm include:

A Responsive Site Will Encourage Visitor Engagement

In the modern world, a lot of people browse the internet from the comfort of their smartphones or tablets. However, these are significantly smaller than traditional computers, which means that websites behave differently on them.

In the past, people browsing on their mobile would have had to zoom in to read things, would have scrolled horizontally to discover all of content of a page, and probably would have ended up missing things anyway. However, this isn’t good enough anymore. If someone opens a webpage on their mobile which isn’t compatible with a mobile browser, they will simply leave. This will reduce the number of visitors engaging with your site, and will therefore impact the success of your online marketing.

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Sexual Harassment

Business Advice: Sexual Harassment Complaints – Take It Step By Step

Sexual harassment in the work place is a topic discussed in every board room and by the lawyers that represent them.  The last year has soon an explosion of information about workplace misbehavior and untold stories of abuse and exploitation.  It’s important to take a step back and examine some of the rules and considerations when addressing an allegation of sexual harassment in the work environment.

First, only employers of a certain size are covered by these guidelines.  It’s important to check in your jurisdiction to understand exactly what the requirements are.

Secondly, not all employees are covered under most harassment laws.  For example, unpaid interns and independent contractors do not qualify.

There are also caps on damages that can be recovered in these types of cases, both for compensatory damages (damages designed to compensate a person for harm or distress) and punitive damages (damages designed to “punish” someone who’s done something wrong).

Other remedies may also be available which need to be “exhausted” (ie; tried before moving to litigation).  And deadlines for filing a case are also an important consideration.

According to legal experts Lawyers Perth, sexual discrimination can take the form of a “hostile work environment”, created by severe or pervasive sexual harassment or it can involve a “quid pro quo” where sexual favors are required in exchange for some other work benefit (such as a promotion).  This includes both same-sex harassment and opposite-sex harassment.  LGBTQ individuals are protected under these guidelines who are discriminated against based on their sexual orientation.

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Legal Contracts

Too Busy to Read Lengthy Legal Contracts?

Expert lawyers can help Safeguard your Business Interests

When you are just starting your own business, you can expect to be extremely busy with multiple tasks. It’s natural that you may have no time to wade through detailed business contracts and scan the terms and conditions contained in them. By hiring trustworthy commercial lawyers such as Rowe Bristol, you can ensure that your business interests are protected from legal consequences. By hiring competent lawyers right from the start, you can devote your energies to growing your business and feel confident that your lawyer is looking after your best interests.

The problem is that starting or operating a business invariably involves creation and preparation of legal contracts. After all, how does a busy business entrepreneur have the time to read through all the fine print contained in lengthy business contracts? Unfortunately, failure to pay attention to legal terms can result in unforeseen and often unfavourable circumstances. It’s very important to understand the implications of every sentence contained in a legal contract especially if money is involved. As the stakes get high, it’s important to hire reliable lawyers who will explain the conditions of the legally binding financial agreements clearly; he or she will also explain the expectations of you as well as terms of compliance with the agreement.

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Bookkeeping Software

What Sort Of Bookkeeping Software Should I Be Using?

When it comes to record keeping or bookkeeping for your business or company, decent computer software can make the process a lot easier. In the past, most records were kept on paper in a filing cabinet or in files. However, this leaves them susceptible to things like fires and water damages. Physical records can also take up a lot of space, especially after a couple of years.

In the modern age of technology, more and more people are choosing to keep electronic records rather than physical ones. When it comes to doing this, there are a whole lot of different computer programs out there that are designed to make it easier than ever to keep accurate, useful records. Some of the more popular include:

Xero:

Xero is undoubtedly one of the best, if not the best accounting program out there. It is used by small businesses everywhere every single day. Although it was originally designed to be used solely by businesses to keep records, it has recently been upgraded to include functionalities that allow accountants to import a client’s records directly.

One of the main downsides of Xero is its cost. For any sort of decent bookkeeping functionality, you will have to pay upwards of $50 per month, which is understandably out of some people’s price range. However, it does comes with a free trial, so it could be worth testing out before you buy.

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Can Your Business Website Have An Impact On Your Bottom Line?

Businesses, with their aim to have a highly effective website design, invest thousands of dollars on their business sites. They use techniques to make their sites effective and user friendly. Some businesses actually ruin the look of their decent sites by addition of distracting features, just for the sake of re-designing. However, to tell you the truth, investing huge chunks of money isn’t all that matters.

You need to be diligent when it comes to your business website. Every single feature you’re changing or keeping on your site has a direct impact on the bottom line of your business. The business website is aimed at benefiting you. Therefore, disturbing the whole design and then re-designing it, is not your target. You need to make sure that no matter what the design of your website is, it must not affect the bottom line of your site.

To maintain the impact of your site on bottom line, you first need to understand how website impacts it. Here’s how your website impact the bottom line of your business.

Makes an Impression in the Corporate Market

Your goal is obviously to maintain your business impression in the market. A business with good reputation is expected to have a strong online reputation as well. This is where your website comes in. If your website seems as updated as your offline reputation, your image will be strong in the eyes of your customers. People prefer analysing your business status by websites.

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Legal Issues to Consider When Designing a Logo for Your Business

With the explosion of business web pages and businesses dominating the internet, the need to address the growing number of issues related to logo designing, trademarks, patents and copyright laws infringement, is at an all time high. The advancement in the digital arena has given rise to more innovative ways of infringement being employed by those with malicious intent, or those who profit by exploiting policies of established businesses. This has necessitated increased consideration of potential legal issues and having holistic policies in place.

At this point in time, you need to have strong evidence to provide your association to the brand and logo. Without proof that is admissible legally, consider yourself handicapped. Logo designing is one such process, and  there are certain legal issues you must consider when going about it.

Copyright Issues

This is the first issue that business owners face. Without having copyrights to their own logo, they cannot legally claim infringement if a third party is using their logo as their own. Copyrights will ensure you that your business entity is secured and its identity cannot be infringed upon by anyone.

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