EuroLogo | Marketing

Design, Business Branding & Online Marketing

Logo Trademarking – Some Legal Implications You Should Know

When starting a business, you need to select a unique name and logo for your business recognition. And then you need to take care of certain intellectual property rights for the protection of your logo. The type of intellectual property rights which are applicable to a logo is trademark.

A trademark is basically a symbol, word, design or a letter used by a company to distinguish its products and services from others. As the business progresses, trademark becomes your brand recognition and you need to secure it by getting trademark rights. A logo is a trademark with design to differentiate a company’s product among others.

Once you’ve selected a logo, the next step is to trademark it. This could become quite challenging if you do not consider the legal implications trade marking can lead to. Therefore, you must be well informed and aware of all the consequences.

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5 Tips to Make Your Website More Engaging

The importance of attractive and engaging websites could not be ignored. Businesses of all types and sizes are concerned with their website traffic and how much traffic is generated on their sites. They tend to pay great deal of attention on making their websites more attractive and engaging by hiring professionals for web design and content management, which of course works. However, there are some fundamentals that organizations need to keep in mind when designing website so to make them user friendly (not too complicated to navigate their way around information) and to make it engaging for the site visitors to spend adequate amount of time and effort on your website.

There are certain tips to keep in consideration so to make your business website more engaging.

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Intellectual Property Rights – What You Need To Know

Before understanding about Intellectual property rights, you should first know the basics of intellectual property (IP). Intellectual property is defined as the creation of your mind i.e. ideas, innovations, inventions, literary and even artistic works, designs, names etc. in the field of commerce. IP can be seen everywhere around you. The trademarks, trade secrets, films, music and even the shape of a product, everything falls in the category of intellectual rights.

What Is Intellectual Property Rights?

The intellectual property rights are for the protection of your work, reserving rights limited to you only. Having these rights, you can easily financially benefit yourself and earn recognition based on your work. Once you have these rights, no one else can ever be entitled to your work.

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Can a Visually Attractive Website Help Attract Traffic?

Ever wondered how colours affect your mood? Both, in physical and the virtual world, colours, ambience, graphics and design are greatly appealing to the human mind and are one of the major reasons why many venues prosper in terms of customer engagement and likelihood. The aesthetically appealing websites have the power to attract customers and that might lead to successful generation of desired traffic and increased click through rates.

A website is usually the customer’s first interaction with the brand/company in today’s fast paced technological era. It defines not only the quality of design but also how much attention is paid to the details and how much effort is pooled in to engage site visitors. The look of the website says a lot about the company, the brands or its overall business.

Often dull shades are not very appealing, very loud mismatched fonts; unnecessary blank space and other faults in web design are noticed and definitely not garner a positive response. Easily remembered sites and those where the visitor would at least stay to read the information or view files have to be attractive.

Website design has a great impact on attracting website traffic, even if the content is of high quality, being embedded in wrong design would result in it losing all its charm.

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Trademark Infringement and Social Media

While the nigh countless advantages and benefits of social media for business success cannot be denied, companies today face many challenges in the playing field as well. These challenges originate both within and outside the company, making it quite complicated for the relevant authorities to deal with them. The growth and increased use of social networking platforms such as Twitter, Facebook, YouTube, etc has not only made the interaction between the user and company easier but has also brought with them a number of risks.

Organizations aim at streamlining communication between the consumer and seller. But having their trademarks infringed by consumers or even their own employees on social media would be utterly devastating.

As Daniel J. Boorstin said,

“An image… is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service”.

A company therefore, needs to bear in mind the two most important aspects with respect to social media’s infringement on trademark. Firstly, the different ways your trademarks can potentially be infringed by others. Secondly, how your social media actions may unintentionally result in a breach of some other company’s trademark rights.

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Revamp Your Business Website – The Checklist

As the use of social media and e-commerce prevails, businesses have begun investing a lot of their time and energy in optimizing their online websites for maximum sales and visibility. But despite that, they couldn’t drive as much traffic as they wanted to. This is because you need to give your website a facelift and make it according to the requirements of today.

Revamping your website is an attention-oriented task. You need to pay heed to details in order to get all the things on your checklist to be included in the website. But before you proceed, let’s find out the important features that you must have on your checklist while you’re upgrading your site.

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Can Your Website Be Penalised? 3 Risks You Need to Check

If you are a business owner, you need to make sure your website is not being penalised by Google or any other search engine.

With the introduction of Google’s panda, penguin and hummingbird algorithms, the rankings of different websites have drastically changed. Every time a new algorithm is rolled out, many websites go from the first page to the abyssal depths of the 10th, 100th, or 1000th page, losing traffic and visibility.

Before we really get into the details, let’s get one thing out of the way – your brand’s popularity isn’t the parameter to decide if you can be penalized or not. This could happen to any website. However, by being informed beforehand about the actions leading to such consequences, you can save your site’s credibility and reputation.

For this, you need to know the risks involved so that you can minimise the probability of your website getting penalised in the future.

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Legal/Ethical Issues to Consider When Starting a Business

When starting a business, there are numerous ethical and legal issues that must be considered by a business owner. Taking legal and ethical issues into account in the beginning of your business doesn’t only ensure your quick progress but it also provides your business with long-term benefits.

But in this fast paced world of today, startup companies concentrate more on their clientele instead of making policies for their company. This has been one of the main flaws, which has greatly affected the performance and progress of new-born businesses. There are, however, some other legal issues as well that businesses must try to avoid. These are:

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Can Your Business Website Have An Impact On Your Bottom Line?

Businesses, with their aim to have a better website design, invest thousands of dollars on their business sites. They use techniques to make their sites effective and user friendly. Some businesses actually ruin the look of their decent sites by addition of distracting features, just for the sake of re-designing. However, to tell you the truth, investing huge chunks of money isn’t all that matters.

You need to be diligent when it comes to your business website. Every single feature you’re changing or keeping on your site has a direct impact on the bottom line of your business. Business website is aimed at benefiting you. Therefore, disturbing the whole design and then re-designing it, is not your target. You need to make sure that no matter what the design of your website is, it must not affect the bottom line of your site.

To maintain the impact of your site on bottom line, you first need to understand how website impacts it. Here’s how your website impact the bottom line of your business.

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Latest Trends in Web Design

“Web design is a magnet that attracts customers to your business website. It is the strongest tool in strengthening customer- seller relationship”

With the increased use of internet and social media, businesses today have begun publishing and promoting their ideas on internet. This is because majority of the people use online means to make purchases. Thus, businesses have started to focus on improving the quality of their websites.

For better website, businesses must know which track to follow for their website’s improvement because only by following the right and recent way, you can reach your desired results.

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Google Penalization: Is your Business Website Penalized?

If your business website is under penalty by Google, you will never be able to achieve good search engine rankings.

People who do not have much experience online are not familiar with Google penalization and how to avoid it. Google makes lots of changes every year to their algorithms to improve the quality of their search results. As a result of these changes some websites manage to get better rankings while others start losing traffic because their search engine ranking is negatively affected by these changes.

Google Penalties: What’s the Big Deal?

Like it or not, you must admit that you cannot achieve a lot of things without Google. It is no doubt the ruling king of the World Wide Web and is the best source of getting traffic. Getting your website on the top positions improves your odds of achieving success online. Knowing which Google update penalized you makes it a lot easier for you to take corrective action.

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Why Is A Responsive Web Design Important For Your Business?

The need of site optimization for desktop computers has now become thing of the past. With the advancement in technology, the importance of a responsive web design for businesses is increasing at a fast rate.

The use of tablets and smart phones has extraordinarily replaced the old trends. These electronic devices have become the top-most source of interaction and knowledge among people. This eventually gave rise to the importance of the term ‘responsive web design’ for businesses. Because live today is becoming more and more hectic and busy, people prefer accessing these websites from electronic devices within their reach. Therefore, the importance of a responsive web design is urgent and must be well understood to be able to incorporate it the right way in already existing sites of businesses.

A responsive web design is a smart approach of programming a website in a way that it provides the best viewing experience to its users with comfortable features of scrolling, reading, resizing in a broad range of devices.

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How to Protect Your Company in Social Media Environment

With networking and social media prevalence burning all engines, the legal and social challenges that the global business community has been facing have reached new heights. The privacy and confidentiality of businesses is being breached readily, posing serious threats to their credibility.

At present, when social media has become the most easily accessible interface between the user and company, not having your bases covered legally can damage your business’s reputation, what with the increasing threats of cybercrime and cyber stalking. Threats such as bad word of mouth (WoM) marketing or inappropriate comment posting have also caused serious damage to companies.

Therefore, the global business community has advanced towards taking measures to keep their reputation stable and data confidential. Some of these steps involve the following.

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5 Companies that were Penalised by Google

Google has always been strict in its rules and regulations, making sure that companies and brands, big or small, don’t go unnoticed if they violate the rules. These rules don’t just apply to websites all over the web, they equally apply to Google as well. Thus, Google has also punished itself quite a many times.

Below are five companies, including Google itself, who were penalised for violating the rules of Google.

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Common trademark issues – What your Business Needs to Know

Branding your business through a trademark is one of the most common business techniques, yet one with proven effectiveness. Every company or business in Australia has its trademark, serving as the differentiating factor between brands. This is the identity of your brand and encompasses all aspects of your business. This branding strategy ensures your brand’s and business’ protection. Therefore, you must take certain trademark issues into account before finalizing one for your company.

According to Dr. Linus Pauling, the famous American chemist,

‘The best way to have a good idea is to have a lot of ideas’.

So, do not linger on just one idea. Look for more ideas and you will be flooded with hundreds of them. Ponder over the pros and cons of each, then choose the best.

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Social Media for Business – Some Legal Issues Faced By Employees

The extensive use of social media today, by almost all businesses and organizations, has introduced several challenges along with ease. It has become the best source of customer interaction, sales and marketing and the most essential tool for business’s expansion globally. However, with the prevailing use of this media, there are certain challenges that are faced by employees of a company, other than the company itself.

As everything comes at a price, the use of social media also involves multiple risks. Its increased use has blurred the line between private and personal space. Similarly, the excessive use of social media by employees at workplaces causes problems for employers. This resulted in certain limitation and issues for employees.

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Choosing the Right Ownership Structure for Your Business

A business startup is actually incomplete without the decision of its structure. The structure of a business has a lot to say about its legal position and size of the organization and number of members (with every option having its own set of details). It is highly important to keep in consideration all the pros and cons associated with the options so the decision could be made keeping in view all the necessary aspects. The amount of formalities, taxation and liabilities all depend on the type of business structure that is selected.

The nature of business and its future goals also play an important role in selection of business structure. There are three main types of business structures widely followed.

Sole Proprietorship

The one man show – Sole proprietorship is said to be the simplest business structure. It is also one of the most common forms of business as it is easy to form and dissolve; also the proceedings are rather simple and not much regulations to follow. Not only it is simple to form, it also seldom gets complicated if run smoothly. But the sole proprietor is responsible and personally liable for any loss, as he/she benefits from all the profits.

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Legal Issues to Consider When Designing a Logo for Your Business

With the explosion of business web pages and businesses dominating the internet, the need to address the growing number of issues related to logo designing, trademarks, patents and copyright laws infringement, is at an all time high. The advancement in the digital arena has given rise to more innovative ways of infringement being employed by those with malicious intent, or those who profit by exploiting policies of established businesses. This has necessitated increased consideration of potential legal issues and having holistic policies in place.

At this point in time, you need to have strong evidence to provide your association to the brand and logo. Without proof that is admissible legally, consider yourself handicapped. Logo designing is one such process, and  there are certain legal issues you must consider when going about it.

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Copyright Explained – What’s The Fair Use Rule?

Copyright violation has been a much debated topic and also it has been under spotlight, what does and does not fall under the category of copyright violation. Many a times content is used without authorization in the name of fair use. But is that fair use or unauthorized use? There’s a difference between the two which needs to be kept in mind to avoid any mishaps.

Copyright

Defining in literal terms, copyright is the safeguarding right of the creator of intellectual property to authorize its use by whoever he/she allows. The country’s laws regulate policies of copyright protection and are aimed at promoting original work of art or writing or any other form of creativity. The creator of the work is granted exclusive right for the distribution of the work. The intellectual property is safeguarded this way so that anyone does not copy it without explicit permission from the creator of the original work. For copyright, the work has to be fixated somewhere, which means it has to be written on paper, recorded, saved on computer etc.

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Common Legal Issues Faced By E-Commerce Businesses

With the advanced and increased use of online media, online business is becoming a fast emerging trend. Every five in eight companies are operating online, conducting e-commerce business. But being functional online doesn’t mean you can escape legal matters.

There are various legal issues associated with e-commerce businesses as well. And if these issues are not taken care of in time, they can lead to serious problems for your business.

Described below are some of the common legal issues an e-commerce business faces.

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Beware Of These Legal Issues As These May Sink Your Business

There are multiple legal and ethical matters you need to consider when starting your business. A firm check and balance of legal formalities will lay a strong foundation for your business. On the other hand, violations in any legal matter may doom your business. Therefore, it is of utmost importance to pay close attention to legal matters before they become an issue.

Highlighted below are some of the important legal and ethical issues you must pay heed to, when building the foundation of your business.

Not Registering the Name and Structure of Your Business

This is the first and the most important legal issue that can lead to the downfall of your business within seconds. By not getting your company name registered, you are at the verge of sinking your business. This is because, chances are you’ll later find another company with the same name already registered. This could become the ‘sole reason’ for your business’ downfall as all your local and foreign clients will retreat from investing in your business, causing you millions of loss.

Similarly, not registering the business structure in the start of your business is another fatal mistake at your end. Without registration, you are a nobody in the field of business.

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Common Legal Issues Faced by Tech Startups

Prevention is better than Cure. Therefore, be wise and learn in time the common legal issues faced by tech start-ups to avoid all upcoming legal problems.

For tech start-ups, there is already so much going on in the early stages of their business that they become oblivious to some really important legal issues. These issues can become soul crushing mistakes and pose serious threats to your business, resulting in its failure.

However, it’s not that these issues are impossible or complex to handle. But because these are overlooked while dealing with other affairs of your start-up company, you ultimately forget them and later face unbearable consequences.

So here’re some of the legal issues highlighted for tech start-ups to help you save your company from legal issues which could permanently ruin your great idea.

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Debunking 5 Copyright Myths

Copyright laws have been much talked about and many individuals violating it have been seen presenting lame excuses to justify their act. Much is being debated about and there are also some misconceptions about the copyright laws which need to be cleared in order to have a clear picture of what is actually acceptable when it comes to intellectual property of any kind.

Some myths are associated with copyright practices for such a long time that they’re almost believed to be true, nonetheless, they’re myths.

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Debt collection for small business owners – The legal implications

Businesses keep a certain amount of funding for bad debts or contingencies. However, too much of everything hurts, especially bad debts. Bad debt collection is a problem for small businesses that need majority of their time focusing on the core functions instead of running after the debtors, while debtors prolong the time with brush off emails and calls going straight to voice mails.  Debt collection becomes a difficult task for small businesses that have limited time and resources for growth and stability.

There are customers or clients that are not habitually debt defaulters but fail to comply with the agreed dates for genuine reasons. While some customers/clients either go by not paying off at all or paying in small chunks causing trouble (with delayed payments)- in both the cases, your business needs to pool in efforts for debt collection which is both time consuming and frustrating.

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